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Cover for 9780198754992

Behavioural Economics: A Very Short Introduction

£8.99

Michelle Baddeley

9780198754992
Paperback
26 January 2017

Very Short Introductions

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

Cover for 9780198779568

Measurement: A Very Short Introduction

£8.99

David J. Hand

9780198779568
Paperback
06 October 2016

Very Short Introductions

This Very Short Introduction explores the concept of measurement, its mathematical underpinnings, and its wide range of application from the sciences and social sciences to economics and commerce.

Cover for 9780199683697

Taxation: A Very Short Introduction

£8.99

Stephen Smith

9780199683697
Paperback
23 April 2015

Very Short Introductions

Tax revenues pay for many public services, including roads, health care, and education. However, it has become a contentious political issue of public debate. In this Very Short Introduction, Stephen Smith explains its history and its main principles; arguing that we'd all benefit from an understanding of the role of taxation in society.

Cover for 9780192853455

Economics: A Very Short Introduction

£8.99

Partha Dasgupta

9780192853455
Paperback
22 February 2007

Very Short Introductions

Cover for 9780192803030

Choice Theory: A Very Short Introduction

£8.99

Michael Allingham

9780192803030
Paperback
22 August 2002

Very Short Introductions

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