Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi
02 June 2022
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
Larry Percy, Richard Rosenbaum-Elliott
16 February 2021
The most authoritative guide to strategic advertising management, with strong foundations in theory and a wide range of international examples.