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Strategic Marketing




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Cover for 9780198856764

Strategic Marketing: Creating Competitive Advantage

Fourth Edition


Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi

June 2022

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

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