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Strategic Marketing

 

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Cover for 9780198856764

Strategic Marketing: Creating Competitive Advantage

Fourth Edition

£49.99

Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi

9780198856764
Paperback
June 2022

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

Cover for 9780198835615

Strategic Advertising Management

Sixth Edition

£49.99

Larry Percy, Richard Rosenbaum-Elliott

9780198835615
Paperback
February 2021

The most authoritative guide to strategic advertising management, with strong foundations in theory and a wide range of international examples.

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