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Strategic Marketing

 

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STRATEGIC MARKETING

Fourth Edition

£52.99

Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi

9780198856764
Paperback
May 2022

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

Cover for 9780198835615

Strategic Advertising Management

Sixth Edition

£44.99

Larry Percy, Richard Rosenbaum-Elliott

9780198835615
Paperback
February 2021

The most authoritative guide to strategic advertising management, with strong foundations in theory and a wide range of international examples.

Cover for 9780190303761

Strategic Communication: Campaign Planning

Second Edition

£72.99

James Mahoney

9780190303761
Paperback
September 2016

Cover for 9780199684090

Strategic Marketing: Creating Competitive Advantage

Third Edition

£54.99

Douglas West, John Ford, Essam Ibrahim

9780199684090
Paperback
April 2015

The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

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