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Public Relations

 

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Cover for 9780198835615

Strategic Advertising Management

Sixth Edition

£44.99

Larry Percy, Richard Rosenbaum-Elliott

9780198835615
Paperback
February 2021

The most authoritative guide to strategic advertising management, with strong foundations in theory and a wide range of international examples.

Cover for 9780190304607

Public Relations and Strategic Communication

£57.00

Karen Sutherland, Saira Ali, Umi Khattab

9780190304607
Paperback
November 2019

Cover for 9780190304652

Public Relations Writing

Third Edition

£60.99

James Mahoney

9780190304652
Paperback
November 2017

Cover for 9780195578621

Public Relations Campaigns

Second Edition

£43.99

Mark Sheehan, Robina Xavier

9780195578621
Paperback
May 2014

Cover for 9780199565740

Public Relations

£48.99

Averill Elizabeth Gordon

9780199565740
Paperback
March 2011

This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area.

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