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MarketingSixth Edition £54.99 Paul Baines, Paolo Antonetti, Sara Rosengren
9780192893468 The theories. The relevance. The reality. The complete package. |
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Marketing: A Very Short Introduction£8.99 Kenneth Le Meunier-FitzHugh
9780198827337 This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market. |
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Fundamentals of MarketingSecond Edition £44.99 Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti
9780198829256 Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice. |
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Introduction to Marketing: Theory and PracticeThird Edition £54.99 Adrian Palmer
9780199602131 This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies. |
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