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Principles of Marketing

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Business & Management
- Principles of Marketing

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	Marketing Sixth Edition £54.99 Paul Baines, Paolo Antonetti, Sara Rosengren 9780192893468 Paperback March 2022 With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society.
	Marketing: A Very Short Introduction £8.99 Kenneth Le Meunier-FitzHugh 9780198827337 Paperback February 2021 Very Short Introductions This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
	Fundamentals of Marketing Second Edition £42.99 Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti 9780198829256 Paperback January 2021 Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.
	Marketing Fifth Edition £54.99 Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti 9780198809999 Paperback March 2019 The theories. The relevance. The reality. The complete package.
	Introduction to Marketing: Theory and Practice Third Edition £49.99 Adrian Palmer 9780199602131 Paperback March 2012 This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

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