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Principles of Marketing

 

Disciplines

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Publication Date

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Cover for 9780192893468

Marketing

Sixth Edition

£54.99

Paul Baines, Paolo Antonetti, Sara Rosengren

9780192893468
Paperback
March 2022

The theories. The relevance. The reality. The complete package.

Cover for 9780199602131

Introduction to Marketing: Theory and Practice

Third Edition

£54.99

Adrian Palmer

9780199602131
Paperback
March 2012

This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

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