We use cookies to enhance your experience on our website. By continuing to use our website, you are agreeing to our use of cookies. You can change your cookie settings at any time. Find out more

Principles of Marketing




Publication Date

List | Grid
Cover for 9780198827337

Marketing: A Very Short Introduction


Kenneth Le Meunier-FitzHugh

February 2021

Very Short Introductions

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.

Cover for 9780198829256

Fundamentals of Marketing

Second Edition


Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti

January 2021

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.

Cover for 9780198809999


Fifth Edition


Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

March 2019

The theories. The relevance. The reality. The complete package.

Cover for 9780198748571

Fundamentals of Marketing


Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

April 2017

Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

Cover for 9780199602131

Introduction to Marketing: Theory and Practice

Third Edition


Adrian Palmer

March 2012

This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

List | Grid