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Principles of Marketing RSS




Publication Date

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Cover for 9780198827337

Marketing: A Very Short Introduction


Kenneth Le Meunier-FitzHugh

25 February 2021

Very Short Introductions

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.

Cover for 9780198829256

Fundamentals of Marketing

Second Edition


Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti

20 January 2021

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.

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