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Principles of Marketing

 

Disciplines

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Cover for 9780192893468

Marketing

Sixth Edition

£54.99

Paul Baines, Paolo Antonetti, Sara Rosengren

9780192893468
Paperback
March 2022

The theories. The relevance. The reality. The complete package.

Cover for 9780198827337

Marketing: A Very Short Introduction

£8.99

Kenneth Le Meunier-FitzHugh

9780198827337
Paperback
February 2021

Very Short Introductions

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.

Cover for 9780199602131

Introduction to Marketing: Theory and Practice

Third Edition

£54.99

Adrian Palmer

9780199602131
Paperback
March 2012

This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

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