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Principles of Marketing

 

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Cover for 9780192893468

Marketing

Sixth Edition

£54.99

Paul Baines, Paolo Antonetti, Sara Rosengren

9780192893468
Paperback
March 2022

With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society.

Cover for 9780198809999

Marketing

Fifth Edition

£54.99

Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

9780198809999
Paperback
March 2019

The theories. The relevance. The reality. The complete package.

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