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Principles of Marketing

 

Disciplines

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Cover for 9780198829256

Fundamentals of Marketing

Second Edition

£42.99

Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti

9780198829256
Paperback
January 2021

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.

Cover for 9780199602131

Introduction to Marketing: Theory and Practice

Third Edition

£49.99

Adrian Palmer

9780199602131
Paperback
March 2012

This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

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