Marketing Research
Disciplines
- Business & Management
- Marketing Research
- Marketing Research
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Marketing Research: Tools and TechniquesThird Edition £57.99 Nigel Bradley
9780199655090 Marketing Research: Tools & Techniques 3e offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts. |
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