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Cover for 9780199655090

Marketing Research: Tools and Techniques

Third Edition

£57.99

Nigel Bradley

9780199655090
Paperback
07 March 2013

Marketing Research: Tools & Techniques 3e offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.

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