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Marketing Research

 

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Cover for 9780198829256

Fundamentals of Marketing

Second Edition

£42.99

Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti

9780198829256
Paperback
January 2021

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.

Cover for 9780199655090

Marketing Research: Tools and Techniques

Third Edition

£52.99

Nigel Bradley

9780199655090
Paperback
March 2013

Marketing Research: Tools & Techniques 3e offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.

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