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Marketing Management RSS




Publication Date

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Cover for 9780198862116

Doing Semiotics: A Research Guide for Marketers at the Edge of Culture


Laura R. Oswald

04 June 2020

Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.

Cover for 9780199609703

Global Marketing Management

Third Edition


Kiefer Lee, Steve Carter

29 March 2012

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

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