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Strategic Advertising ManagementSixth Edition £49.99 Larry Percy, Richard Rosenbaum-Elliott
9780198835615 The most authoritative guide to strategic advertising management, with strong foundations in theory and a wide range of international examples. |
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Public Relations and Strategic Communication£57.00 Karen Sutherland, Saira Ali, Umi Khattab
9780190304607 |
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Integrated Marketing Communication: A balanced approach£60.00 Maxwell Winchester, Peter Ling, Lara Stocchi, May O.Lwin, Wonsun Shin, Hyunjin Kang
9780195596717 |
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Public Relations WritingThird Edition £60.99 James Mahoney
9780190304652 |
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Strategic Communication: Campaign PlanningSecond Edition £72.99 James Mahoney
9780190303761 |