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Marketing Communications

 

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Cover for 9780198835615

Strategic Advertising Management

Sixth Edition

£44.99

Larry Percy, Richard Rosenbaum-Elliott

9780198835615
Paperback
February 2021

The most authoritative guide to strategic advertising management, with strong foundations in theory and a wide range of international examples.

Cover for 9780190304607

Public Relations and Strategic Communication

£57.00

Karen Sutherland, Saira Ali, Umi Khattab

9780190304607
Paperback
November 2019

Cover for 9780195596717

Integrated Marketing Communication: A balanced approach

£60.00

Maxwell Winchester, Peter Ling, Lara Stocchi, May O.Lwin, Wonsun Shin, Hyunjin Kang

9780195596717
Paperback
June 2019

Cover for 9780190304652

Public Relations Writing

Third Edition

£60.99

James Mahoney

9780190304652
Paperback
November 2017

Cover for 9780190303761

Strategic Communication: Campaign Planning

Second Edition

£72.99

James Mahoney

9780190303761
Paperback
September 2016

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