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Fundamentals of Marketing£44.99 Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti
9780198748571 Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice. |