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General Marketing




Publication Date

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Cover for 9780198827337

Marketing: A Very Short Introduction


Kenneth Le Meunier-FitzHugh

February 2021

Very Short Introductions

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.

Cover for 9780190303167

Services Marketing

Second Edition


William Chitty, Steven D'Alessandro, David Gray, Andrew Hughes

June 2019

Cover for 9780195590296

Marketing: Theory, Evidence, Practice

Second Edition


Byron Sharp

November 2017

Cover for 9780198748571

Fundamentals of Marketing


Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

April 2017

Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

Cover for 9780198736424

A Dictionary of Marketing

Fourth Edition


Charles Doyle

April 2016

Oxford Quick Reference

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

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