General Marketing
Disciplines
- Business & Management
- General Marketing
- General Marketing
Showing 1-5 of 5
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Marketing: A Very Short Introduction£8.99 Kenneth Le Meunier-FitzHugh
9780198827337 This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market. |
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Services MarketingSecond Edition £69.00 William Chitty, Steven D'Alessandro, David Gray, Andrew Hughes
9780190303167 |
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Marketing: Theory, Evidence, PracticeSecond Edition £76.00 Byron Sharp
9780195590296 |
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Fundamentals of Marketing£44.99 Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti
9780198748571 Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice. |
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A Dictionary of MarketingFourth Edition £13.99 Charles Doyle
9780198736424 A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide. |
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