Consumer Behaviour
Disciplines
- Business & Management
- Consumer Behaviour
- Consumer Behaviour
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Consumer BehaviourThird Edition £44.99 Isabelle Szmigin, Maria Piacentini
9780198862567 A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies. |
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Consumer BehaviourSecond Edition £47.99 Isabelle Szmigin, Maria Piacentini
9780198786238 Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice. |
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Consumer Behaviour in Action£55.99 Peter Ling, Steven D'Alessandro, Hume Winzar
9780195525601 |
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