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Brand Management




Publication Date

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Fundamentals of Marketing

Second Edition


Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti

January 2021

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.

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Strategic Brand Management

Fourth Edition


Richard Rosenbaum-Elliott, Larry Percy, Professor Simon Pervan

August 2018

The only textbook to go beyond the standard branding models and fully explore brands as a sociocultural phenomenon.

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Branding: A Very Short Introduction


Robert Jones

June 2017

Very Short Introductions

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

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