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Fundamentals of MarketingSecond Edition £44.99 Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti
9780198829256 Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice. |
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Strategic Brand ManagementFourth Edition £49.99 Richard Rosenbaum-Elliott, Larry Percy, Professor Simon Pervan
9780198797807 The only textbook to go beyond the standard branding models and fully explore brands as a sociocultural phenomenon. |
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Branding: A Very Short Introduction£8.99 Robert Jones
9780198749912 Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. |
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