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Brand Management

 

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Cover for 9780198829256

Fundamentals of Marketing 2e

Second Edition

£41.99

Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti

9780198829256
Paperback
January 2021

Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Cover for 9780198797807

Strategic Brand Management

Fourth Edition

£41.99

Richard Rosenbaum-Elliott, Larry Percy, Professor Simon Pervan

9780198797807
Paperback
August 2018

The only textbook to go beyond the standard branding models and fully explore brands as a sociocultural phenomenon.

Cover for 9780198749912

Branding: A Very Short Introduction

£8.99

Robert Jones

9780198749912
Paperback
June 2017

Very Short Introductions

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

Cover for 9780198748571

Fundamentals of Marketing

£41.99

Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

9780198748571
Paperback
April 2017

Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

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