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Brand Management

 

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Cover for 9780198829256

Fundamentals of Marketing

Second Edition

£42.99

Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti

9780198829256
Paperback
January 2021

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.

Cover for 9780198797807

Strategic Brand Management

Fourth Edition

£44.99

Richard Rosenbaum-Elliott, Larry Percy, Professor Simon Pervan

9780198797807
Paperback
August 2018

The only textbook to go beyond the standard branding models and fully explore brands as a sociocultural phenomenon.

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