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Brand Management




Publication Date

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Fundamentals of Marketing

Second Edition


Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti

January 2021

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.

Cover for 9780198797807

Strategic Brand Management

Fourth Edition


Richard Rosenbaum-Elliott, Larry Percy, Professor Simon Pervan

August 2018

The only textbook to go beyond the standard branding models and fully explore brands as a sociocultural phenomenon.

Cover for 9780198748571

Fundamentals of Marketing


Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

April 2017

Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

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