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Publication Date

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Strategic Advertising Management

Sixth Edition


Larry Percy, Richard Rosenbaum-Elliott

16 February 2021

The most authoritative guide to strategic advertising management, with strong foundations in theory and a wide range of international examples.

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Doing Semiotics: A Research Guide for Marketers at the Edge of Culture


Laura R. Oswald

04 June 2020

Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.

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Branding: A Very Short Introduction


Robert Jones

22 June 2017

Very Short Introductions

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

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The Advertising Effect: How to Change Behaviour


Adam Ferrier

12 June 2014

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Advertising: A Very Short Introduction


Winston Fletcher

24 June 2010

Very Short Introductions

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

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