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Cover for 9780198835615

Strategic Advertising Management

Sixth Edition

£49.99

Larry Percy, Richard Rosenbaum-Elliott

9780198835615
Paperback
February 2021

The most authoritative guide to strategic advertising management, with strong foundations in theory and a wide range of international examples.
Cover for 9780198862116

Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

£25.00

Laura R. Oswald

9780198862116
Paperback
June 2020

Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
Cover for 9780195593921

The Advertising Effect: How to Change Behaviour

£21.99

Adam Ferrier

9780195593921
Paperback
June 2014
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