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Cover for 9780198835615

Strategic Advertising Management

Sixth Edition

£49.99

Larry Percy, Richard Rosenbaum-Elliott

9780198835615
Paperback
February 2021

The most authoritative guide to strategic advertising management, with strong foundations in theory and a wide range of international examples.
Cover for 9780198862116

Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

£25.00

Laura R. Oswald

9780198862116
Paperback
June 2020

Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
Cover for 9780198749912

Branding: A Very Short Introduction

£8.99

Robert Jones

9780198749912
Paperback
June 2017

Very Short Introductions

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Cover for 9780195593921

The Advertising Effect: How to Change Behaviour

£21.99

Adam Ferrier

9780195593921
Paperback
June 2014
Cover for 9780199568925

Advertising: A Very Short Introduction

£8.99

Winston Fletcher

9780199568925
Paperback
June 2010

Very Short Introductions

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
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