Risk is everywhere - from genetically modified crops, dams, and stem-cell therapy to heartbreak, online predators, inflation, and robbery. This Very Short Introduction examines what science has learned about how people deal with risks, what we can learn through decision theory, and how we can evaluate risk in our own lives.
There are not many books that are genuine classics, and only a handful in business and management whose insights and ideas last for over 50 years. This book is one of the very few 'must reads' for anybody seriously interested in the role of management in the firm. A new introduction recounts Penrose's extraordinary life and assesses her key ideas.