General Business
Disciplines
- Business & Management
- General Business
- General Business
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Innovation: A Very Short IntroductionSecond Edition £8.99 Mark Dodgson, David Gann
9780198825043 What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years. |
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Projects: A Very Short Introduction£8.99 Andrew Davies
9780198727668 A project is a temporary organization of people and resources brought together to achieve a one-off objective. Andrew Davies explains how and why the project approach is central to success in creating products and services, constructing major infrastructure, launching entrepreneurial ventures, implementing strategies, even landing a man on the moon. |
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Branding: A Very Short Introduction£8.99 Robert Jones
9780198749912 Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. |
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Strategic Communication: Campaign PlanningSecond Edition £104.99 James Mahoney
9780190303761 |
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A Dictionary of Business and ManagementSixth Edition £12.99 Jonathan Law
9780199684984 Over 7,100 entries cover all aspects of business and management including marketing, accounting, organizational behaviour, business strategy, finance, law, and technology. Fully revised and updated, this new edition remains an essential book for business students, teachers, professionals, and anyone needing a guide to business terminology. |
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