Business Economics

Private Equity Demystified: An Explanatory Guide

Fourth Edition

John Gilligan, Mike Wright

9780198866992
Paperback
05 November 2020

Private equity has grown rapidly over the last three decades, yet largely remains poorly understood. Written in a highly accessible style, the book takes the reader through what private equity means, the different actors involved, and issues concerning sourcing, checking out, valuing, and structuring deals.

Winning at the Acquisition Game: Tools, Templates, and Best Practices Across the M&A Process

Timothy Galpin

9780198858560
Hardback
24 September 2020

In an era of digital transformation, disruptive innovation, transient competitive advantage, and industry convergence, mergers and acquisitions have become more complex than ever. Through an actionable end-to-end process model this book presents practical knowledge and tools to help readers successfully complete each stage of the M&A process.

Economics for Business

Andrew Gillespie

9780198786030
Paperback
13 February 2019

The most straight-forward, confidence-building introduction to economics specifically for business students, which emphasises how economic concepts apply to the real world.

Branding: A Very Short Introduction

Robert Jones

9780198749912
Paperback
22 June 2017

Very Short Introductions

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.