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Business Economics

 

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Cover for 9780198866992

Private Equity Demystified: An Explanatory Guide

Fourth Edition

£30.00

John Gilligan, Mike Wright

9780198866992
Paperback
November 2020

Private equity has grown rapidly over the last three decades, yet largely remains poorly understood. Written in a highly accessible style, the book takes the reader through what private equity means, the different actors involved, and issues concerning sourcing, checking out, valuing, and structuring deals.

Cover for 9780198786030

Economics for Business

£49.99

Andrew Gillespie

9780198786030
Paperback
February 2019

The most straight-forward, confidence-building introduction to economics specifically for business students, which emphasises how economic concepts apply to the real world.

Cover for 9780198749912

Branding: A Very Short Introduction

£8.99

Robert Jones

9780198749912
Paperback
June 2017

Very Short Introductions

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

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