Bryman & Bell: Business Research Methods International 4e
Chapter 9: Web links
Open and Closed Questions
This paper is part of the Social Research Update and is written by Stephen Farrall, Jon Bannister, Jason Ditton and Elizabeth Gilchrist. It looks at the differences between open and closed questions in particular reference to crime surveys, although many points they raise are relevant to business researchers.
This site, developed by Carter McNamara as part of the Free Management Library, has links to a number of pages where there are practical examples of questions that can be asked. It also has a number of exercises that you can undertake to improve your questioning technique.