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Chapter 1
- Business research strategies
Chapter 2
- Research designs
Chapter 3
- Planning a research project and formulating research questions
Chapter 4
- Getting started: reviewing the literature
Chapter 5
- The nature of quantitative research
Chapter 6
- Sampling in quantitative research
Chapter 7
- Structured interviewing
Chapter 8
- Self-completion questionnaires
Chapter 9
- Asking questions
Chapter 11
- Content analysis
Chapter 12
- Quantitative data analysis
Chapter 13
- Using SPSS for Windows
Chapter 14
- The nature of qualitative research
Chapter 16
- Ethnography and participant observation
Chapter 17
- Interviewing in qualitative research and Focus groups
Chapter 18
- Documents as sources of data
Chapter 19
- Qualitative data analysis
Chapter 20
- Mixed methods research: combining quantitative and qualitative research
Chapter 21
- E-research: Internet research methods
Chapter 22
- Writing up business research
Chapter 23
- Ethics and politics in business research