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Oxford University Press - Online Resource Centres

Bryman & Bell: Business Research Methods International 4e

Chapter 18: Multiple choice questions


Answer the following questions and then press 'Submit' to get your score.

Question 1

What are Scott's four criteria for assessing the quality of documents?

Question 2

What is a chief strength of semiotics?

Question 3

Why might a collection of personal letters from the early twentieth century be low in representativeness?

Question 4

Why might business researchers be interested in analyzing photographs as a form of visual data?

Question 5

Which of the following is not an example of an official document?

Question 6

Which of the following can be studied as a documentary source from the mass media?

Question 7

Why can it be difficult to establish the authenticity of virtual data?

Question 8

Why is it important to study the way audiences "read" cultural documents?

Question 9

How does qualitative content analysis differ from quantitative content analysis?

Question 10

What is semiotics?