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Bryman & Bell: Business Research Methods International 4e

Chapter 11: Multiple choice questions


Answer the following questions and then press 'Submit' to get your score.

Question 1

Quantitative content analysis is an approach that aims to:

Question 2

Which of the following could be subjected to a textual content analysis?

Question 3

Why did Harris look at newspapers from Australia, the UK, the USA, and China for his study on courage?

Question 4

Which of the following is not an example of a 'unit of analysis'?

Question 5

Why might a researcher want to count the frequency of certain words or phrases in a text?

Question 6

The role of a coding manual in a study is to:

Question 7

The data from each row in a coding schedule can be entered into a quantitative analysis computer program called:

Question 8

One of the potential pitfalls in devising a coding scheme is that:

Question 9

Which of the following is an advantage of content analysis?

Question 10

If coders differed in their interpretations of the categories in the schedule, this would be termed: