Bryman & Bell: Business Research Methods International 4e

Multiple choice questions

These materials were revised and updated by Orna O'Brien. Grateful acknowledgment is also made of the work done by Tom Owens, David McHugh, and Susie Scott for previous editions of the book.

• Chapter 1
  • Business research strategies
• Chapter 2
  • Research designs
• Chapter 3
  • Planning a research project and formulating research questions
• Chapter 4
  • Getting started: reviewing the literature
• Chapter 5
  • The nature of quantitative research
• Chapter 6
  • Sampling in quantitative research
• Chapter 7
  • Structured interviewing
• Chapter 8
  • Self-completion questionnaires
• Chapter 9
  • Asking questions
• Chapter 10
  • Structured observation
• Chapter 11
  • Content analysis
• Chapter 12
  • Quantitative data analysis
• Chapter 13
  • Using SPSS for Windows
• Chapter 14
  • The nature of qualitative research
• Chapter 15
  • Sampling in qualitative research
• Chapter 16
  • Ethnography and participant observation
• Chapter 17
  • Interviewing in qualitative research and Focus groups
• Chapter 18
  • Documents as sources of data
• Chapter 19
  • Qualitative data analysis
• Chapter 20
  • Mixed methods research: combining quantitative and qualitative research
• Chapter 21
  • E-research: Internet research methods
• Chapter 22
  • Writing up business research
• Chapter 23
  • Ethics and politics in business research