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Oxford University Press - Online Resource Centres

Lee & Carter: Global Marketing Management 3e

Chapter 11


Answer the following questions and then press 'Submit' to get your score.

Question 1

Two important trends affecting marketing communication planning are:

Question 2

Which of the following statements about marketing communication planning is UNTRUE?

Question 3

In general, at what point does the communication process finish?

Question 4

In principle, Public Relations activity should be designed to:

Question 5

Which two vital pieces of information can a company obtain from an INITIAL enquiry to a direct marketing campaign?

Question 6

Bad publicity for a company is more likely to be effectively managed if:

Question 7

The potential benefits of Global Integrated Marketing Communications include:

Question 8

The development of a creative strategy for an international advertising campaign needs to consider the following issues:

Question 9

Which of the following are not benefits of exhibitions and trade fairs?

Question 10

Encouraging product trials is the most popular _____________ method used on the Internet.