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Oxford University Press - Online Resource Centres

Gordon: Public Relations

Student resources

  • Progress tests
    Self-test questions supported by instant feedback and page references to the text to allow you to test your knowledge of key themes and concepts
  • Learning skills portfolio
    A useful portfolio identifying the key skills needed for working in the PR industry
  • Case studies

    Case commentary to accompany the cases in the book to help further apply your learning to real business situations

  • Links to PR company profiles
    A diverse selection of links to company profiles and PR departments to help you keep you informed and connected to developments in the world of PR
  • Web links
    Useful web links for further research, which contains all the links referred to in the book
  • Example interview template and survey questions
    View examples of different types of survey questions, and questions used in an interview with a PR practitioner