Gordon: Public Relations
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Student resources
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Progress tests
Self-test questions supported by instant feedback and page references to the text to allow you to test your knowledge of key themes and conceptsLearning skills portfolio
A useful portfolio identifying the key skills needed for working in the PR industryCase studies
Case commentary to accompany the cases in the book to help further apply your learning to real business situations
Links to PR company profiles
A diverse selection of links to company profiles and PR departments to help you keep you informed and connected to developments in the world of PRWeb links
Useful web links for further research, which contains all the links referred to in the bookExample interview template and survey questions
View examples of different types of survey questions, and questions used in an interview with a PR practitioner
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Lecturer resources
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The following resources are password-protected and for adopting lecturers' use only.
Not yet registered for a password? Complete the registration form to choose your password. Please note your registration can only be processed if your sales representative is aware of your adoption.
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Practice examination questions
A bank of practice questions available for each chapter with indicative answers to help students prepare for their examsInstructor’s manual
A helpful guide containing lesson plans for each chapter, along with active learning features, additional exercises, and points for discussionPowerPoint slides
A suite of fully adaptable PowerPoint slides for use in lecture presentationsTest bank
A ready-made electronic testing resource which can be customized to meet your teaching needs and be used as progress tests in class
