Ellis: Business-to-Business Marketing
Additional case studies with questions
Access the links below to view the additional cases and accompanying questions (provided in PDF format).
IORs in the supply/demand chain for soft toy manufacturing in Asia
Purchasing for the National Union of Students
Relationship development by an international project organization
Managing the trade marketing relationships of ?Texfin?
Inter-organizational networks for international disaster relief
The impact of SA8000 on business practices in Indian garment manufacturing
A brand repositioning campaign for a B2B company
Some product and service mixes for the marketing of industrial lathes
The marketing of regional law firms
Understanding B2B customers? price and value perceptions
Using events in B2B marketing communications
KAM in Arab contexts