We use cookies to enhance your experience on our website. By continuing to use our website, you are agreeing to our use of cookies. You can change your cookie settings at any time. Find out more
Oxford University Press - Online Resource Centres

Bradley: Marketing Research 3e

Chapter 13: Multiple choice questions


Answer the following questions and then press 'Submit' to get your score.

Question 1

AIDA refers to the:

Question 2

Which ONE of the following is NOT used in advertising research?

Question 3

Which ONE is the odd one out?

Question 4

Which ONE of the following will verify declarations made by media owners?

Question 5

Which ONE of the following refers to the relationship between readership and circulation?

Question 6

Research should measure advertisements against:

Question 7

Advertising research is usually carried out with:

Question 8

Which ONE of the following helps to establish the effectiveness of advertising by isolating and identifying the weights and relationships between different variables involved in purchasing?

Question 9

In the hierarchy of effects models, which ONE of the following comes first?

Question 10

Which ONE of the following is a 'danger' specifically relevant with reporting pre-tests of advertising research?