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Oxford University Press - Online Resource Centres

Bradley: Marketing Research 3e

Chapter 13: Multiple choice questions

Instructions

Answer the following questions and then press 'Submit' to get your score.

Question 1

AIDA refers to the:

Question 2

Which ONE of the following is NOT used in advertising research?

Question 3

Which ONE is the odd one out?

Question 4

Which ONE of the following will verify declarations made by media owners?

Question 5

Which ONE of the following refers to the relationship between readership and circulation?

Question 6

Research should measure advertisements against:

Question 7

Advertising research is usually carried out with:

Question 8

Which ONE of the following helps to establish the effectiveness of advertising by isolating and identifying the weights and relationships between different variables involved in purchasing?

Question 9

In the hierarchy of effects models, which ONE of the following comes first?

Question 10

Which ONE of the following is a 'danger' specifically relevant with reporting pre-tests of advertising research?