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Baines, Fill, & Rosengren: Marketing 4e

Chapter 8: Marketing Case Insight 8.1: Dominos

How do organizations develop new propositions on a regular basis and remain competitive? Simon Wallis, Development Manager for Domino's Pizza, tells us about how Domino's balances the increased costs and longer operational times associated with new products with the central tenets of service and speed on which the business is founded.

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