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Baines, Fill, & Rosengren: Marketing 4e

Chapter 5: Marketing Case Insight 5.1: 3scale

We speak to Manfred Bortenschlager, API Market Development Director of 3scale, to find out how the company competes in its marketplace.

Steven Willmott and Martin Tantow founded 3scale in 2007, convinced that the world would become web-enabled with APIs (application programming interfaces) as a critical digital infrastructure requirement.

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