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Baines, Fill, & Rosengren: Marketing 4e

Chapter 3: Marketing Case Insight 3.1: MESH Planning

How should organizations measure the effectiveness of all touchpoints in interactions with customers, not just marketing communications? Fiona Blades, CEO of MESH Planning, and Chris Wallbridge, one of MESH's Experience Strategists, tell us more about how real-time experience tracking can evaluate communications campaigns across various touchpoints.

MESH Planning is an innovative market research agency based in Camden, London, specialising in understanding people's experiences to help clients make quicker and smarter marketing and trade investments.

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