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Baines, Fill, & Rosengren: Marketing 4e

Chapter 2: Marketing Case Insight 2.1: Holdz®

We speak to Managing Director of Holdz®, Steve Goodair, to find out more about how the firm meets its customers' needs.

Holdz® is a small to medium-sized enterprise specializing in making the polyurethane resin holds that screw onto climbing walls to allow climbers to practise indoors in a safe but natural-looking environment.

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