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Baines, Fill, & Rosengren: Marketing 4e

Chapter 1: Marketing Case Insight 1.1: Aldoraq Water

We speak to Abdurahman Almaimani, General Manager of Aldoraq Water, to find out more about how the company seeks to compete with well-known international brands.

Aldoraq, headquartered in Madinah, Saudi Arabia, distributes its natural mineral water products throughout the Kingdom, and particularly in Madinah, Makkah, and Yanbu. It is one of the biggest factories in the Middle East and a member of one of the oldest and largest family-owned businesses in Saudi Arabia.

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