Baines, Fill, & Rosengren: Marketing 4e
Chapter 18: Library of video links
Resource Title: The Cooperative
Brand and/or Topic: Cooperative
Resource Description: This is the official channel for the Cooperative Group.
Channel: The Co-operative
Link (URL): http://www.youtube.com/user/TheCooperativeGroup
Resource Title: James Dion: Sustainable Retailing: How Green is Becoming the New Black
Brand and/or Topic: Green Marketing, Retailing
Resource Description: A video with James Dion gives a seminar packed with case studies and examples of retailers large and small who successfully managed to turn their company and stores ‘green’ and save money by doing it.
Link (URL): http://www.youtube.com/watch?v=Fla9bqagtFI
Resource Title: Corporate Social Responsibility Strategy
Brand and/or Topic: CSR, Corporate Social Responsibility
Resource Description: Haas Adjunct Prof. Kellie McElhaney at Berkeley explains corporate responsibility in terms of corporate strategy.
Link (URL): http://www.youtube.com/watch?v=DRxOQXIUNJ8
Resource Title: Corporate Social Responsibility at KLM
Brand and/or Topic: CSR, KLM
Resource Description: Worldwide, the airline industry is responsible for 2-3% of global man-made CO2 emissions. Together with Air France, KLM is convinced that air travel can be made more sustainable. KLM therefore takes a leading role in the industry, setting an example as the most sustainable airline. Wherever possible, KLM initiates, supports and encourages collective endeavours.
Link (URL): http://www.youtube.com/watch?v=Is_HRAttonE
Resource Title: Marketing and Ethics
Brand and/or Topic: Ethics, Marketing, Business ethics
Resource Description: Strathclyde Business School Dean Prof. Susan Hart in conversation with Prof Bodo Schlegelmilch of Wirtschaftsuniversität Wien, Vienna on the subject of Business Ethics.
Channel: SBS Strathclyde
Link (URL): https://www.youtube.com/watch?v=C8WwG6FCguY