Baines, Fill, & Rosengren: Marketing 4e
Chapter 17: Library of video links
Resource Title: The Guggenheim Bilbao
Brand and/or Topic: BBC
Resource Description: BBC World Service programme Witness on the Guggenheim Bilbao. It has been 15 years since an extraordinary building was opened in a Spanish industrial city.
Designed by the American architect Frank Gehry, it was an immediate success.
The museum has helped transform the city that surrounds it.
Link (URL): http://www.nrastandandfight.com/video/school-security
Resource Title: TOMS Eyewear – Giving in Cambodia
Brand and/or Topic: Cause related marketing, Corporate Social Responsibility
Resource Description: One for One is changing lives in Cambodia. Nurses are training volunteers and teachers to help screen children and community members for eye care needs. Eye surgeons and nurses are saving and restoring sight through surgery and medical care. Refractionists are grinding new lenses to help bring the world into focus. And people are given the gift of sight. With every pair you purchase, TOMS will help give sight to a person in need. One for One.
Link (URL): https://www.youtube.com/watch?v=JH5PlE92Sr0&list=PLNl-qZPFg6E5fTdJFMWEKvEs1cLsjhvj_
Resource Title: NHS Smoke Free Campaign
Brand and/or Topic: Social marketing campaign, Public Health England
Resource Description: Stoptober is a social marketing campaign run by Public Health England to encourage smokers across England to make a quit attempt during October. Stoptober has driven almost 1 million quit attempts to date, with thousands more likely to take part this autumn.
Link (URL): https://www.youtube.com/watch?v=ubJycQAj7FE